Kappa USA

Kappa, an Italian brand synonymous with sportswear and urban fashion, has undergone a seamless transition into the modern e-commerce landscape, thanks to strategic upgrades led by myself with the assistance of a development team. At the forefront of this transformation was my role in orchestrating the migration from the old Shopify 1.0 theme to the upgraded 2.0 theme. Leveraging my expertise in liquid programming, CSS, and metafields, we executed a series of enhancements that elevated the aesthetic appeal, improved the user experience, and created an efficient backend process.

One of the key achievements of this project was the comprehensive revamping of the Product Display Pages (PDP). We incorporated crucial information on shipping and returns, introduced an intuitive display of product color variants, added breadcrumb navigation, and implemented an HTML-based size chart that seamlessly appears in a modal, offering customers a more interactive and user-friendly experience. Additionally, for product collections, I harnessed the power of metafields to optimize searchability with advanced filters for color and product style. This successful migration has brought Kappa's online storefront up to the latest industry standards.

Within the first three months after the changes we saw a 27% increase in conversion rates and 41% increase in total sales over the previous three months.